Mercedes-AMG GmbH

Daimlerstrasse 1
71563 Affalterbach
Phone : +49 (0) 7144 – 302 0
E-Mail: marketing-amg@mercedes-benz.com

Represented by the Board of Management:
Michael Schiebe (Chairman), Michael Eisenmann and Dr. Andreas Hertweck

Chairman of the Supervisory Board: Markus Schäfer

Commercial Register Stuttgart, No. HRB 310155 

Turnover tax identification number:
DE 811 24 97 98

© 2024 Mercedes-AMG GmbH. All rights reserved.

www.mercedes-amg.com

The controller within the meaning of the General Data Protection Regulation (“GDPR”) is:

Mercedes-AMG GmbH (“We“)
Daimlerstrasse 1
71563 Affalterbach
Phone: +49 (0) 7144 – 302 0

Represented by the Board of Management:
Michael Schiebe (Chairman), Michael Eisenmann and Dr. Andreas Hertweck

Chairman of the Supervisory Board: Markus Schäfer

Commercial Register Stuttgart, No. HRB 310155

E-Mail: marketing-amg@mercedes-benz.com

Data Protection Officer:

Daimler AG
Konzernbeauftragter für den Datenschutz/Chief Officer Corporate Data Protection
HPC G353
D-70546 Stuttgart
Germany
E-Mail: data.protection@daimler.com

We appreciate you visiting our website and your interest in the products we offer. Protecting your personal data is very important to us. In this Privacy Policy, we explain how we collect your per-sonal information, what we do with it, for what purposes and on what legal foundation we do so, and what rights you have on that basis. We will also refer you to Daimler's Data Protection Policy:

Daimler Data Protection Policy

Our Privacy Statement on the use of our websites and the Daimler AG Data Protection Policy do not apply to your activities on the websites of social networks or other providers that can be accessed using the links on our websites. Please read the data pro-tection provisions on the websites of those providers.

a. Whenever you visit our websites, we store certain information about the browser and operating system you are using; the date and time of your visit; the status of the interaction (e.g. whether you were able to access the website or received an error message); the usage of features on the website; any search phrases you entered; how often you visit individual websites; the names of the files you access; the amount of data transferred; the Web page from which you accessed our website; and the Web page you visited after visiting our website, whether by clicking links on our websites or entering a domain di-rectly into the input field of the same tab (or window) of the browser in which you have our websites open. In addition, we store your IP address and the name of your Internet service provider for seven days. This is for security reasons; in particular, to prevent and detect attacks on our websites or attempts at fraud.

b. We only store other personal data if you provide this data, e.g. as part of a registration, a contact form, a survey, a price competition or for the execution of a contract, and even in these cases only insofar as this is permitted to us on the basis of a consent given by you or in accordance with the applicable legal provisions (further information on this can be found below in the section "Legal basis of processing").

c. You are neither legally nor contractually obligated to share your personal information. However, certain features of our websites may depend on the sharing or personal information. If you do not provide your personal information in such cases, you may not be able to use those features, or they may be available with limited functionality.

a. We use the personal information collected during your visit to any of our websites to make using them as convenient as possible for you and to protect our IT systems against attacks and other unlawful activities.

b. If you share additional information with us – for example, by filling out a registration form, contact form, survey, contest entry or to execute a contract with you – we will use that information for the designated purposes, purposes of customer management and – if required – for purposes of processing and billing and business transactions within the required scope in each instance.

a. Our websites may also contain an offer of third parties. If you click on such an offer, we transfer data to the respective provider to the required extent (e.g. information that you have found this offer with us and, if applicable, further information that you have already provided on our websites for this purpose).

b. When we use social plug-ins on our websites from social networks such as Facebook, Twitter and Google+, we integrate them as follows:

When you visit our websites, the social plug-ins are deactivated, i.e. no data is transmitted to the operators of these networks. If you want to use one of the networks, click on the respective social plug-in to establish a direct connection to the server of the respective network.

If you have a user account on the network and are logged in when you activate the social plug-in, the network can associate your visit to our websites with your user account. If you want to avoid this, please log out of the network before activating the social plug-in. A social network cannot associate a visit to other Daimler websites until you have activated an existing social plug-in.

When you activate a social plug-in, the network transfers the content that becomes available directly to your browser, which integrates it into our websites. In this situation, data transmissions can also take place that are initiated and controlled by the respective social network. Your connection to a social network, the data transfers taking place between the network and your system, and your interactions on that platform are governed sole-ly by the privacy policies of that network.  

The social plug-in remains active until you deactivate it or delete your cookies.

Cookie Statement

c. If you click on the link to an offer or activate a social plug-in, personal data may reach providers in countries outside the European Economic Area that, from the point of view of the European Union ("EU"), may not guarantee an "adequate level of protection" for the processing of personal data in accordance with EU standards. Please remember this fact before clicking on a link or activating a social plug-in and thereby triggering a transfer of your data.

d. We also use qualified service providers (IT service providers, marketing agencies) to operate, optimize and secure our websites. We only pass on personal data to the latter insofar as this is necessary for the provision and use of the website and its functionalities, for the pursuit of legitimate interests or insofar as you have consented there to (see Section 8). Data may be transmitted to recipients outside the European Economic Area; please refer to section 12 below.

5.1 General

We want the content of our websites to match your preferences as closely as possible, thereby improving what we offer you. To recognize use preferences and particularly popular areas of the websites, we use the following tracking technologies: Adobe Analytics.

We use so-called targeting and retargeting technologies in order to tailor our online marketing (e.g. banner ads) more specifically to your needs and interests: Adobe Target. These are monitored and used when you visit other websites that work together with the providers of these (re-)targeting technologies, so as to inform you while meeting your interests as closely as possible. 

When the above technologies are used, cookies on our websites and (in the case of retargeting) on the websites of others register your interest in our products and services. In the process, random identifiers (so-calledcookie IDs) are used which are not brought into connection with your name, your address or similar information, even if this information is known to us (e.g. from an existing contractual relationship), unless you have consented to this. 

Further information about the above technologies from the respective providers, and the associated processing of personal data, can be found at the following links: 

Adobe

For legal reasons, the use of tracking and (re-)targeting technologies is sometimes only possible with your express consent (so-called opt-In – see section 5.2); in the other cases you can object to the use of such technologies if you wish (so-called opt-out – see section 5.3.).

5.2 Use of technologies by other providers – Opt-out 

If you do not wish us to use the above tracking and (re-)targeting tools to collect and analyze information about your visit to our websites, you can permanently object to the practice ("opt out") at any time.

We will comply with your objection by placing an opt-out cookie in your browser. This cookie will only indicate that you have opted out. Please note that for technical reasons, an opt-out cookie affects only the browser in which it has been installed. If you delete the cookie or use a different browser or device, you will need to opt out again.

The following are the respective opt-out options for the individual technologies:

Adobe Analytics

You can manage and deactivate the use of cookies and interest-related information by third parties at the following website:

http://www.youronlinechoices.com/de/praferenzmanagement/

5.3 Data transmission to so-called third countries

When using tracking and (re) targeting technologies, data may be transmitted to recipients outside the European Economic Area; please see section12 below. 

We take technical and organizational security measures in order to protect your information managed by us from being tampered with, lost, destroyed or accessed by authorized individuals. We are continuously improving our security measures in line with technological advancements.

a. If you have given us your consent to process your personal information, then that is the legal foundation for processing it (Art. 6, para. 1, letter a, of the EU's General Data Protection Regulation, or GDPR).

b. Art. 6, para. 1, letter b, of the GDPR is the legal basis for processing personal information for the purpose of entering into a contact or performing a contract with you.

c. If processing your personal information is required to fulfill our legal obligations (e.g. data retention), we are authorized to do so by Art. 6, para. 2, letter c, of the GDPR.

d. Furthermore, we process personal information for purposes of protecting our legitimate interests as well as the interests of third parties in accordance with Art. 6, para. 1, letter f of the GDPR. Examples of such legitimate interests include maintaining the functionality of our IT systems as well as the (direct) marketing of our products and services and those of third parties and the legally required documentation of business contacts. As part of the consideration of interests required in each case, we take into account various aspects, in particular the type of personal information, the purpose of processing, the circumstances of processing and your interest in the confidentiality of your personal information.

Your IP address and the name of your Internet service provider, which we store for security reasons, are deleted after seven days. Moreover, we delete your personal information as soon as the purpose for which it was collected and processed has been fulfilled. Beyond this time period, data storage only takes place to the extent made necessary by the legislation, regulations or other legal provisions to which we are subject in the EU or by legal provisions in third-party countries if these have an appropriate level of data protection. Should it not be possible to delete data in individual cases, the relevant personal data are flagged to restrict their further processing.

a. As a data subject affected by data processing, you have the right to information (Section 15 GDPR), Correction (Section 16 GDPR), Deletion (Section 17 GDPR), Restricted processing (Section18 GDPR) and Data Transferability (Section 20 GDPR). 

b. If you have consented to the processing of your personal information by us, you have the right to revoke your consent at any time. Your revocation does not affect the legality of the processing of your personal information that took place before your consent was revoked. It also has no effect on the continued processing of the information on another legal basis, such as to fulfill legal obligations (see section titled "Legal Foundation of Processing").

c. Right to object  

 For reasons relating to your particular situation, you have the right to file an objection at any time to the processing of personal data pertaining to you that is collected under Section 6 Clause (1e) GDPR (data processing in the public interest) or Section 6 Clause 1 f) GDPR (data processing on the basis of a balance of interests). If you file an objection, we will continue to process your personal data only if we can document mandatory, legitimate reasons that outweigh your interests, rights and freedoms, or if processing is for the assertion, exercise or defense of legal claims.

d. We ask you to address your claims or declarations to the following contact address if possible: marketing-amg@daimler.com 

e. If you believe that the processing of your personal data violates legal requirements, you have the right to lodge a complaint with a competent data protection supervisory authority (Art. 77 GDPR).

If you subscribe to a newsletter offered on our website, the information provided during registration for the newsletter will be used solely for the purpose of mailing the newsletter unless you consent to its use for additional purposes. You may cancel the subscription at any time by using the option to unsubscribe contained in the newsletter.

With the Central Registration Service offered by Daimler AG, you can sign up for every website and application belonging to the Daimler Group and its brands that are connected to the service. The applicable terms of use contain specific data protection provisions. Those terms of use can be found on the registration pages of affiliated websites and applications.

a. When using service providers (see section 4. d.), tracking and (re-)targeting (see section 5), personal data may be provided to recipients in countries outside the European Union ("EU"), Iceland, Liechtenstein and Norway (= European Economic Area) are transferred and processed there, in particular USA, India.

b. In the following countries, from the EU's point of view, there is an adequate level of personal data protection (so-called "adequacy"), in compliance with EU standards: Andorra, Argentina, Canada (limited), Faroe Islands, Guernsey, Israel, Isle of Man, Japan, Jersey, New Zealand, Switzerland, Uruguay. We agree with recipients in other countries on the use of EU standard contractual clauses, binding corporate regulations or EU-U. S. or Swiss-U. S. Privacy Shield to create an "adequate level of protection" according to legal requirements. For more information, please use the contact details given in section 9.d. above.

Status: May 2019